Working with hair color company Primary Syn (primarysyn.com) we worked to create a branded content campaign to help this forward thinking fashion company to market to an ever harder to reach hair professional audience. We did this with two stylized video and photo shoots with the famous fashion photographer Gary Brown. In this video we went with a very film noir look. Dressing the model in a long white trench coat and shooting with some very practical lighting in an old builing in the Omaha old market. Hair and makeup for this shoot was done by Tom Ortiz of Modafino.